Job Description Summary

Organization's Summary Statement: The Assistant Athletic Director of Fan Development and Event Marketing will manage the day-to-day operations of the unit, including budget allocation and management, direct oversight of various staff members, and serving as the main liaison to athletic department leadership and other units.

This position will directly oversee the strategic vision for creating a fan-centric experience at Maryland Football games at SECU Stadium, including the development and implementation for gameday elements with a focus on creating a high-energy environment and memorable fan experiences; Duties include: preparing and coordinating the execution of videoboard format and public address scripts, directing event marketing and production staff, and creating innovative and exciting gameday activations and entertainment while ensuring brand standards and meaningful partner integrations and creating a holistic gameday experience for a variety of targeted fan segments (students, families, local community, etc.) to feature touchpoints beyond videoboard and audio entertainment, providing an engaging fan journey from point of arrival until the last whistle.

Additional responsibilities include:
Direct oversight of two full-time staff members (Director & Assistant Director) and others indirectly—all responsible for the fan development and event marketing for Maryland athletic events. The position will be under the direct supervision of the Senior Associate Athletic Director for External Operations.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc.; constantly moves about the facility and event site before, during, and after events to service clients; and continually communicates via telephone, email, and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 15 pounds.

Preferences: Six (6) years of experience in an athletics event marketing setting, preferably at the collegiate level.

Licenses/Certifications: N/A

Minimum Qualifications

Minimum Qualifications:

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Job Description Summary

Organization's Summary Statement: The Assistant Athletic Director of Fan Development and Event Marketing will manage the day-to-day operations of the unit, including budget allocation and management, direct oversight of various staff members, and serving as the main liaison to athletic department leadership and other units.

This position will directly oversee the strategic vision for creating a fan-centric experience at Maryland Football games at SECU Stadium, including the development and implementation for gameday elements with a focus on creating a high-energy environment and memorable fan experiences; Duties include: preparing and coordinating the execution of videoboard format and public address scripts, directing event marketing and production staff, and creating innovative and exciting gameday activations and entertainment while ensuring brand standards and meaningful partner integrations and creating a holistic gameday experience for a variety of targeted fan segments (students, families, local community, etc.) to feature touchpoints beyond videoboard and audio entertainment, providing an engaging fan journey from point of arrival until the last whistle.

Additional responsibilities include:
Direct oversight of two full-time staff members (Director & Assistant Director) and others indirectly—all responsible for the fan development and event marketing for Maryland athletic events. The position will be under the direct supervision of the Senior Associate Athletic Director for External Operations.

Physical Demands: The scope of the position frequently requires evening, weekend, and holiday work (non-standard work hours). While performing the essential functions of the job, the employee operates a computer and other office devices such as telephones, copy machines, fax machines, etc.; constantly moves about the facility and event site before, during, and after events to service clients; and continually communicates via telephone, email, and in person with others to exchange accurate information. Standing, walking, kneeling/crouching, balancing, and lifting up to 15 pounds.

Preferences: Six (6) years of experience in an athletics event marketing setting, preferably at the collegiate level.

Licenses/Certifications: N/A

Minimum Qualifications

Minimum Qualifications:

Education: Bachelor’s degree from an accredited college or university.

Experience: Six (6) years of experience in an athletics or higher education setting. One (1) year of supervisory experience.

Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education. Knowledge of project management of large scale and complex athletics related projects.

Knowledge of the principles of management and leadership.
Knowledge of athletics policies and procedures, and federal, state, and other applicable related laws, rules, regulations, and ordinances.
Skill in oral and written communication.
Skill in the use of Microsoft Office products.
Ability to work on multiple projects and programs simultaneously.
Ability to conduct research and analysis for aid program development.
Ability to analyze data and provide insight and recommendations to stakeholders.
Ability to interpret and apply policies, procedures, regulations, and laws.
Ability to resolve complex financial related problems by applying various methodologies and deciding between several alternative solutions.

Additional Job Details

Required Application Materials:   Cover letter, resume, list of at least three references.

 

Best Consideration Date: March 11, 2025

 

Posting Close Date: N/A

 

Open Until Filled: Yes

 

Job Risks

Not Applicable to This Position

Financial Disclosure Required

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

PRES-ICA-External Relations

Worker Sub-Type

Staff Regular

Salary Range

$90,000 - $110,000

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO/AA Statement

The University of Maryland, College Park is an Equal Opportunity/Affirmative Action Employer; all qualified applicants, including veterans and people with disabilities, will receive consideration for employment. UMD is actively engaged in recruiting, hiring, and promoting underrepresented communities. Please read the entire University of Maryland Equal Employment Opportunity and Affirmative Action Statement of Policy.

Women, Minorities, Disabled, Veterans, and LGBTQ+ Welcome!

Diversity Statement

 

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

 

Title IX Non-Discrimination Notice

 

The University of Maryland (UMD) does not discriminate on the basis of sex, gender identity or expression, sexual orientation, race, color religion, national origin, ethnicity, physical or mental disability, protected veteran status, age, genetic information or any other characteristic protected by law in its programs and activities. Specifically, Title IX prohibits discrimination on the basis of sex in UMD programs and activities, including with respect to admission and employment.

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