Assistant Athletic Director - Marketing, Sales & Fan Experience
EXPIRED

University of Massachusetts, Amherst

Amherst, MA

Posted Date: Nov 09, 2024

Expired Date: Jan 03, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    4+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

Assistant Athletic Director - Marketing, Sales & Fan Experience oversees the athletic promotions, sales, fan experience, and marketing unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University and compliance with all federal, state, university laws. This position creates individual ticket programs and promotions, group sales strategies, advertising campaigns and community programs designed to increase attendance and revenue at UMass Athletic events with a specific emphasis on football, men’s basketball, women’s basketball, hockey and men’s lacrosse. The Assistant AD enhances and directs game presentations at all athletic events and is responsible for all community outreach activities for UMass Athletics.

Essential Functions

  • Creates and executes comprehensive marketing strategies for the Athletic department that focuses on increasing attendance at all UMass Athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men’s basketball, women’s basketball, hockey and men’s lacrosse).

    • Creates and implements the overall advertising plan designed to increase individual ticket sales and increase attendance at all athletic events.
    • Develops creative aspects of the advertising campaign which includes working with outside sources.
    • Develops distribution plan for all collateral material to create exposure as well as increase attendance and revenue for all athletic teams.
    • Works with Communications and Creative Services in regards to creation of digital media, video, graphic, and website elements aimed at promoting ticket sales, and stakeholder investment.

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