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About Berkeley
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan. At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley. Departmental Overview The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are looking for a creative and forward-thinking individual who can lead a talented team, is analytical and strategic, and is also able to dive right into the execution of our marketing campaigns. Position Summary The Assistant Director of Video Production, Game Presentation is a key member of the Creative Services team, responsible for leading the vision, strategy, and execution of all in-venue videoboard productions for Cal Athletics events. This role plays a critical part in creating dynamic, engaging, and brand-aligned live event experiences that elevate the game day atmosphere and deepen fan engagement. Working closely with marketing, sponsorship, and event operations teams, this position ensures the seamless integration of storytelling, promotional content, and live production elements. The Assistant Director oversees game presentation planning, directs in-venue video crews, and contributes to the overall creative direction of the department’s visual identity. A passion for live sports production, attention to detail, and the ability to thrive in high-pressure environments are essential for success in this role. Application Review Date The First Review Date for this job is: 11/17/2025. Responsibilities Game Presentation Strategy & Vision: Create and execute in-venue content that balances entertainment, sponsorship deliverables, and traditional game elements. Use the Adobe Suite to create in-venue content. Strategize the use of creative assets to maximize fan experience. Serve as the in-venue producer for select high-profile events. Oversee the operation of in-venue video boards, LED displays, and related control room technology during live events. Support gameday and event rehearsals and run-throughs to ensure seamless execution of the video board show. Maintain relationships with vendors and manage technical needs for in-venue displays and control room systems. Lead overall vision of gameday production and visual flow. Collaborate with marketing, communications, and sponsorship teams to ensure alignment between in-venue content, marketing campaigns, and brand strategy. Provide direction to freelance staff including technical directors, replay operators, camera operators, and videoboard graphic staff. Delegate post-production tasks to undergraduate video interns. Adheres to brand identity and guidelines of Cal Athletics Other as assigned, including professional development. Required Qualifications Thorough knowledge of program activity and best practices. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Highly effective verbal and written communication skills in the English language. Proficiency in the use of basic computer applications relevant to job duties. Thorough knowledge of program activity and best practices. Proficiency in non-linear editing software such as Adobe Premiere, DaVinci Resolve, or Avid. 2–4 years of experience in live event production. Proficiency with video board control systems (Daktronics, Ross, or equivalent). Strong knowledge of live event production, including show calling, and technical direction. Excellent communication, collaboration, and leadership skills. Ability to perform in high-pressure, fast-paced environments. Bachelor's degree in Media, Broadcast Production, or related area and/or equivalent experience/training. Preferred Qualifications 2–4 years of experience in live event production, in sports or entertainment. Salary & Benefits For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website. Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The budgeted annual salary range that the University reasonably expects to pay for this position is $55,000.00 - $65,000.00. This is a full-time (40 hours/week), career position that is eligible for UC Benefits. This is an exempt monthly-paid position. How to Apply To apply, please submit your resume and cover letter. Driving Required Required to hold valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program. Other Information This is not a visa opportunity. Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check. Mandated Reporter This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter. Misconduct SB 791 and AB 810 Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. “Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC’s policies addressing some forms of misconduct: UC Sexual Violence and Sexual Harassment Policy UC Anti-Discrimination Policy Abusive Conduct in the Workplace Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
Referral Source info
This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of "UCB Employee". Then enter the Employee's Name and Berkeley E-mail address in the Specific Referral Source field. Please enter only one name and email.
About Berkeley
At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice. Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with our Guiding Values and Principles, Principles of Community, and Strategic Plan. At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities. Find out more about how you can grow your career at UC Berkeley. Departmental Overview The Department of Intercollegiate Athletics consists of more than 250 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA). We are looking for a creative and forward-thinking individual who can lead a talented team, is analytical and strategic, and is also able to dive right into the execution of our marketing campaigns. Position Summary The Assistant Director of Video Production, Game Presentation is a key member of the Creative Services team, responsible for leading the vision, strategy, and execution of all in-venue videoboard productions for Cal Athletics events. This role plays a critical part in creating dynamic, engaging, and brand-aligned live event experiences that elevate the game day atmosphere and deepen fan engagement. Working closely with marketing, sponsorship, and event operations teams, this position ensures the seamless integration of storytelling, promotional content, and live production elements. The Assistant Director oversees game presentation planning, directs in-venue video crews, and contributes to the overall creative direction of the department’s visual identity. A passion for live sports production, attention to detail, and the ability to thrive in high-pressure environments are essential for success in this role. Application Review Date The First Review Date for this job is: 11/17/2025. Responsibilities Game Presentation Strategy & Vision: Create and execute in-venue content that balances entertainment, sponsorship deliverables, and traditional game elements. Use the Adobe Suite to create in-venue content. Strategize the use of creative assets to maximize fan experience. Serve as the in-venue producer for select high-profile events. Oversee the operation of in-venue video boards, LED displays, and related control room technology during live events. Support gameday and event rehearsals and run-throughs to ensure seamless execution of the video board show. Maintain relationships with vendors and manage technical needs for in-venue displays and control room systems. Lead overall vision of gameday production and visual flow. Collaborate with marketing, communications, and sponsorship teams to ensure alignment between in-venue content, marketing campaigns, and brand strategy. Provide direction to freelance staff including technical directors, replay operators, camera operators, and videoboard graphic staff. Delegate post-production tasks to undergraduate video interns. Adheres to brand identity and guidelines of Cal Athletics Other as assigned, including professional development. Required Qualifications Thorough knowledge of program activity and best practices. Problem-solving skills; multi-task, work with frequent interruptions, and effective listener. Highly effective verbal and written communication skills in the English language. Proficiency in the use of basic computer applications relevant to job duties. Thorough knowledge of program activity and best practices. Proficiency in non-linear editing software such as Adobe Premiere, DaVinci Resolve, or Avid. 2–4 years of experience in live event production. Proficiency with video board control systems (Daktronics, Ross, or equivalent). Strong knowledge of live event production, including show calling, and technical direction. Excellent communication, collaboration, and leadership skills. Ability to perform in high-pressure, fast-paced environments. Bachelor's degree in Media, Broadcast Production, or related area and/or equivalent experience/training. Preferred Qualifications 2–4 years of experience in live event production, in sports or entertainment. Salary & Benefits For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website. Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience. The budgeted annual salary range that the University reasonably expects to pay for this position is $55,000.00 - $65,000.00. This is a full-time (40 hours/week), career position that is eligible for UC Benefits. This is an exempt monthly-paid position. How to Apply To apply, please submit your resume and cover letter. Driving Required Required to hold valid driver's license, have a driving record that is in accordance with local policies/procedures, and/or enroll in the California Employer Pull Notice Program. Other Information This is not a visa opportunity. Conviction History Background This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check. Mandated Reporter This position has been identified as a Mandated Reporter required to report the observed or suspected abuse or neglect of children, dependent adults, or elders to designated law enforcement or social service agencies. We reserve the right to make employment contingent upon completion of signed statements acknowledging the responsibilities of a Mandated Reporter. Misconduct SB 791 and AB 810 Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer. “Misconduct” means any violation of the policies or laws governing conduct at the applicant’s previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC’s policies addressing some forms of misconduct: UC Sexual Violence and Sexual Harassment Policy UC Anti-Discrimination Policy Abusive Conduct in the Workplace Equal Employment Opportunity The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.
Referral Source info
This job is part of the Employee Referral Program. If a UC Berkeley employee is referring you, please ensure you select the Referral Source of "UCB Employee". Then enter the Employee's Name and Berkeley E-mail address in the Specific Referral Source field. Please enter only one name and email.
Apply Now| Person | Role |
|---|---|
|
Markeisha Everett Departing
|
Executive Senior Associate Athletics Director, Chief Marketing and Communications Officer |
|
Jonathan Okanes |
Associate Athletics Director, Communications | TBD |
Keeler McJunkin Departing
|
Assistant Athletics Director for Strategic Communications Primary media contact for: Football |
Gerrit Van Genderen Departing
|
Director, Athletics Communications/CalBears.com Managing Editor | M. Basketball, M. Golf |
Kyle McRae |
Associate Director, Athletics Communications | Football Tertiary/Support, Lacrosse, Broadcast Coordinator |
Dean Caparaz |
Assistant Director, Athletics Communications | M. Soccer, Women's Tennis |
Michael Jorgenson Departing
|
Assistant Director, Athletics Communications | W. Golf, M/W Water Polo |
Daniel Moebus-Bowles |
Assistant Director, Athletics Communications | W. Soccer, Women's Swimming & Diving, Baseball |
| Person | Role |
|---|---|
|
Larissa Leck |
Assistant Athletic Director, Creative Services |
|
Markeisha Everett Departing
|
Executive Senior Associate Athletics Director, Chief Marketing and Communications Officer |
|
George Brisbon |
Assistant Athletics Director, Marketing |
Craig Peden |
Director, Marketing & Game Presentation |
Owen Kaminski |
Assistant Director, Marketing & Game Presentation |
Cydney Dodson |
Assistant Director, Digital Media |
Hannah Kaplan Departing
|
Assistant Director, Digital Media |
Valerie Grimaldo |
Assistant Director of Creative Video |
| Person | Role |
|---|---|
Tricia Breault Departing
|
Assistant Athletics Director, Equipment |
|
Thomas DeCoste |
Associate Director, Equipment |
|
Trevor Skogerboe |
Assistant Director, Equipment |
| Person | Role |
|---|---|
Colton Seike |
Senior Director, Sports Operations |
Mark Papadopoulos Departing
|
Assistant Athletics Director, Event Management |
Josh Hummel |
Executive Senior Associate Athletics Director, Facilities, Events and Capital Projects |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Sarah Hantke |
Director, Event Management |
Alicia LaPorta Departing
|
Assistant Athletics Director, Sports Operations |
Jenifer Morgan |
Director, Sports Operations |
Timothy Ross |
Assistant Director, Event Management |
| Person | Role |
|---|---|
Josh Hummel |
Executive Senior Associate Athletics Director, Facilities, Events and Capital Projects |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Kelly Mattson |
Assistant Director, Athletic Grounds |
Nicholas Cirelli |
Assistant Director, Athletic Grounds |
| Person | Role |
|---|---|
|
Markeisha Everett |
Senior Associate Athletics Director, Chief Marketing & Communications Officer |
|
Jonathan Okanes |
Associate Athletics Director, Communications | W. Golf, M/W Water Polo, W. Swimming & Diving |
Keeler McJunkin |
Director, Athletics Communications/Social Media Strategy | Football, Softball |
Gerrit Van Genderen |
Director, Athletics Communications |
Kyle McRae |
Associate Director, Athletics Communications | Football, Lacrosse |
Dean Caparaz |
Assistant Director, Athletics Communications | M. Soccer, M/W Tennis |
Michael Jorgenson |
Assistant Director, Athletics Communications | W. Golf, M/W Water Polo |
Matt Fontenot |
Assistant Director, Athletics Communications | Women's Basketball, M/W Rowing, Rugby |
| Person | Role |
|---|---|
|
Markeisha Everett |
Senior Associate Athletics Director, Chief Marketing & Communications Officer |
Emily Jakimowicz |
Director, Digital Media |
|
George Brisbon |
Assistant Athletics Director, Marketing |
|
Larissa Leck |
Director, Creative Services |
Craig Peden |
Director, Marketing & Game Presentation |
Owen Kaminski |
Assistant Director, Marketing & Game Presentation |
Cydney Dodson |
Assistant Director, Digital Media |
Hannah Kaplan |
Assistant Director, Digital Media |
| Person | Role |
|---|---|
Tricia Breault |
Assistant Athletics Director, Equipment |
|
Thomas DeCoste |
Associate Director, Equipment |
Laura Wong |
Assistant Director, Equipment |
| Person | Role |
|---|---|
Colton Seike |
Senior Director, Sports Operations |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Gloria Kaci |
Assistant Athletics Director, Event Management |
Sarah Hantke |
Director, Event Management |
Alicia LaPorta |
Assistant Athletics Director, Sports Operations |
Sam McGlynn-Mandel |
Director, Sports Operations |
Jenifer Morgan |
Director, Sports Operations |
Heather Rapp |
Associate Director, Special Events & Donor Engagement |
| Person | Role |
|---|---|
Josh Hummel |
Senior Associate Athletics Director, Facilities, Events & Capital Projects |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Kelly Mattson |
Assistant Director, Athletic Grounds |
| Person | Role |
|---|---|
|
Markeisha Everett |
Senior Associate Athletics Director, Chief Marketing & Communications Officer |
|
Jonathan Okanes |
Associate Athletics Director, Communications | W. Golf, M/W Water Polo, W. Swimming & Diving |
Kyle McRae |
Associate Director, Athletics Communications | Football, Lacrosse |
Dean Caparaz |
Assistant Director, Athletics Communications | M. Soccer, M/W Tennis |
Michael Jorgenson |
Assistant Director, Athletics Communications | W. Golf, M/W Water Polo |
Matt Fontenot |
Assistant Director, Athletics Communications | Women's Basketball, M/W Rowing, Rugby |
Keeler McJunkin |
Assistant Director, Athletics Communications | Volleyball, M/W Track & Field, M/W Cross Country, W. Soccer |
Gerrit Van Genderen |
Assistant Director, Athletics Communications | M. Basketball, Baseball, M. Swimming & Diving |
| Person | Role |
|---|---|
|
Markeisha Everett |
Senior Associate Athletics Director, Chief Marketing & Communications Officer |
Emily Jakimowicz |
Director, Marketing & Digital Media |
|
George Brisbon |
Assistant Athletics Director, Marketing |
|
Larissa Leck |
Director, Creative Services |
Craig Peden |
Director, Marketing & Game Presentation |
Owen Kaminski |
Assistant Director, Marketing & Game Presentation |
Cydney Dodson |
Assistant Director, Digital Media |
Hannah Kaplan |
Assistant Director, Marketing & Digital Media |
| Person | Role |
|---|---|
Tricia Breault |
Assistant Athletics Director, Equipment |
|
Thomas DeCoste |
Associate Director, Equipment |
Laura Wong |
Assistant Director, Equipment |
|
Joseph Moro |
Assistant Director Of Equipment |
| Person | Role |
|---|---|
|
Brooke Caffey |
Senior Director, Events & Sports Operations |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Gloria Kaci |
Assistant Athletics Director, Event Management |
Sarah Hantke |
Director, Event Management |
Alicia LaPorta |
Assistant Athletics Director, Sports Operations |
Sam McGlynn-Mandel |
Director, Sports Operations |
Jenifer Morgan |
Director, Sports Operations |
Heather Rapp |
Associate Director, Special Events & Donor Engagement |
| Person | Role |
|---|---|
Josh Hummel |
Senior Associate Athletics Director, Facilities, Events & Capital Projects |
Casey Cox |
Assistant Athletics Director, Facilities, Maintenance & Operations |
Kelly Mattson |
Assistant Director, Athletic Grounds |
Email us at support@intercollegiate.co with any questions.
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