Department: Univ Athletics-Extrnl Affairs
Salary/Grade: EXS/10

Job Summary:

The Associate Athletic Director for External Affairs serves an integral role in the overall external affairs of Northwestern Athletics with a primary focus on revenue initiatives.  This position will facilitate the development and execution of strategic plans supporting brand awareness, ticket sales, sponsorship, creative services, and other revenue generating initiatives. Additionally, this position will provide oversight for the entire marketing unit of the athletic department with an emphasis on digital marketing. This position works closely with all members of the Athletic Department, as well as numerous contacts both inside and outside the University community.

*Willingness and ability to work evenings, weekends and holidays as required. *

*Note:  Not all aspects of the job are covered by this job description.

Specific Responsibilities :

·        Collaborate with the Senior Associate A.D. for External Affairs, to implement and execute key strategic revenue generation initiatives across the department.

·        Manage the relationship with the Department’s official merchandiser and concessions partners.

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Department: Univ Athletics-Extrnl Affairs
Salary/Grade: EXS/10

Job Summary:

The Associate Athletic Director for External Affairs serves an integral role in the overall external affairs of Northwestern Athletics with a primary focus on revenue initiatives.  This position will facilitate the development and execution of strategic plans supporting brand awareness, ticket sales, sponsorship, creative services, and other revenue generating initiatives. Additionally, this position will provide oversight for the entire marketing unit of the athletic department with an emphasis on digital marketing. This position works closely with all members of the Athletic Department, as well as numerous contacts both inside and outside the University community.

*Willingness and ability to work evenings, weekends and holidays as required. *

*Note:  Not all aspects of the job are covered by this job description.

Specific Responsibilities :

·        Collaborate with the Senior Associate A.D. for External Affairs, to implement and execute key strategic revenue generation initiatives across the department.

·        Manage the relationship with the Department’s official merchandiser and concessions partners.

·        Serve as a member of the external affairs leadership cabinet to ensure that the external units are aligned and meeting department goals and objectives, inclusive but not limited to;

o   Working with the creative services department to ideate and execute advertising creative,

o   Effectively implementing sponsorship entitlements in consultation with the Department’s multimedia rights holder.

o   Coordinating with the ticket sales, communications, creative services, sponsorship team and operations departments to implement plans to meet all attendance and ticket revenue goals.

o   Serving as a liaison between the team and the department’s community relations area to enhance the profile of the team’s involvement in the community.

·        Serve as the gameday primary contact for staffing, revenue generation, and event execution.

o   Ensure execution of all gameday operations, led by Marketing Department, including in-game production/game operations, activation of tickets sales initiatives, and execution of fan experience elements both in and around the stadium.

o   Negotiate and execute advertising relationships to enhance the Northwestern brand and assist in selling tickets.

o   Collaborate with Event and Facilities Management Department to provide the best fan experience possible.

·        Manage and oversee the daily responsibilities of the full-time and temporary staff of the Marketing department.

·        Use data-driven approaches to enhance all areas of revenue generation and execute comprehensive revenue generation campaigns.

·        Develop and execute digital marketing strategies.

o   Oversee and manage all efforts of the marketing unit in media buys for advertising purposes as well as branding.

·        Responsible for adhering to all Department and University policies and procedures, as well as the rules, regulations, bylaws and interpretations of the Big Ten Conference and the NCAA.

·        Responsible for adhering to all Department and University continuing education initiatives and required certifications and trainings.

Miscellaneous

Performs other duties as assigned.

Minimum Qualifications:

·        5-7 years of relative experience in collegiate/professional sports, marketing, sales, public relations, or other similarly related field.

·        Proven track record of delivering success in the areas of marketing, sales, revenue generation, management public relations.

Minimum Competencies: (Skills, knowledge, and abilities.)

·        Experience in event management and the production and supervision of major events.

·        Excellent customer service and problem-solving skills.

·        Strong organizational and time management skills

·        Professional verbal, written and interpersonal communication skills.

·        Ability to work in a dynamic fast paced environment.

·        Ability to handle multiple tasks at once and meet deadlines.

Preferred Qualifications:

·        Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor's or higher degree; OR appropriate combination of education and experience.

·        Master’s degree preferred.

·        Knowledge of rules and regulations of the NCAA, Big Ten Conference and Northwestern University preferred.

Preferred Competencies: (Skills, knowledge, and abilities)

·        Ability to work cooperatively with others and effectively interact with diverse populations.

·        Ability to establish engaging relationships within and across racialized and other marginalized communities.

_ Benefits: _
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/b...to learn more.

_ Work-Life and Wellness: _
Northwestern offers comprehensive programs and services to help you and your family navigate life’s challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/b...to learn more.

_ Professional Growth & Development: _
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you’re interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/l..._to learn more . _

Target hiring range for this position will be between $85,350-$100,000 per year. Offered salary will be determined by the applicant’s education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.
  

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