Associate Athletic Director for External Affairs EX9850
Staff (Full-Time) --> Athletics
DeLand, FL
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ID: 1419-280
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Full-Time/Regular
The Associate Athletic Director for External Affairs is responsible for providing leadership of athletics revenue generation, marketing, communications, promotions, game day experience, athletics ticket sales, corporate partnerships, licensing, and branding. The Associate AD reports to the Director of Athletics and serves as a member of the department's Senior Leadership Team and will have the opportunity for sport supervision.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Employment duties include, but are not limited to:
Coordinate the vision and strategic planning for all athletics external initiatives, in partnership with University Marketing and University Advancement
Associate Athletic Director for External Affairs EX9850
Staff (Full-Time) --> Athletics
DeLand, FL
•
ID: 1419-280
•
Full-Time/Regular
The Associate Athletic Director for External Affairs is responsible for providing leadership of athletics revenue generation, marketing, communications, promotions, game day experience, athletics ticket sales, corporate partnerships, licensing, and branding. The Associate AD reports to the Director of Athletics and serves as a member of the department's Senior Leadership Team and will have the opportunity for sport supervision.
ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES: Employment duties include, but are not limited to:
Coordinate the vision and strategic planning for all athletics external initiatives, in partnership with University Marketing and University Advancement
Oversee staff in communications, creative content, marketing, corporate sponsorships, annual fund, and ticketing
Lead marketing strategy to increase attendance to home athletics events and grow revenue
Collaborate with University Advancement staff to promote engagement, philanthropy, stewardship, and gift guidelines while providing day-to-day oversight of annual fund and special events
Work with University Marketing in an effort to grow community relations, attendance, revenue, and enrollment
Conceptualize strategies to strengthen and grow Stetson’s brand in the community, region, and nationwide via social media, licensing, and branding
Manage ticket office operations and strategy, serving as contact for Playfly Aspire
Assist in growing corporate partnership revenue and managing relationships with key partners
Work with licensing partner to grow revenue for Stetson brand in region
Oversee coaches and operations of assigned sports
Perform other site and position specific functions as assigned
Required Skills
Strong interpersonal skills for interaction with sponsors, coaches, donors, students, alumni, and parents
Ability to communicate effectively, both verbally and in written form
Ability to effectively represent the University and to work effectively in a team environment
Expertise in computer programs, especially Adobe
Required Experience
Master’s degree preferred in marketing or related fields
5 years of work in collegiate athletics marketing or revenue generation
Must possess and maintain a valid driver’s license and an acceptable driving record as determined by the University’s auto insurance carrier.