Digital Marketing & Sponsored Media Strategist

Full-time

Southern Virginia University seeks a Digital Marketing & Sponsored Media Strategist to transform digital engagement into sustainable revenue. This new role will help the University—particularly Athletics and Performing Arts—monetize its strong online presence through strategic sponsorships, branded media, and new digital content opportunities.

Working collaboratively across Marketing, Athletics, Performing Arts, and Advancement, this position will design partnership strategies that amplify our mission, grow our audience, and generate measurable returns.

Responsibilities

• Develop and manage a sponsored media program offering logo placements, mentions, and integrations across social media, live event coverage, and web platforms
• Identify and execute monetization strategies for social media, live and recorded event coverage, and high-traffic digital content, including university websites
• Create tiered partnership packages with Advancement, defining deliverables and demonstrating ROI for sponsors
• Collaborate with creative teams to produce engaging sponsored content such as videos, user-generated content, press releases, podcasts, etc
• Track and analyze engagement, reach, and revenue metrics to guide strategy and growth
• Benchmark peer institutions and emerging trends to identify new digital revenue opportunities

Digital Marketing & Sponsored Media Strategist

Full-time

Southern Virginia University seeks a Digital Marketing & Sponsored Media Strategist to transform digital engagement into sustainable revenue. This new role will help the University—particularly Athletics and Performing Arts—monetize its strong online presence through strategic sponsorships, branded media, and new digital content opportunities.

Working collaboratively across Marketing, Athletics, Performing Arts, and Advancement, this position will design partnership strategies that amplify our mission, grow our audience, and generate measurable returns.

Responsibilities

• Develop and manage a sponsored media program offering logo placements, mentions, and integrations across social media, live event coverage, and web platforms
• Identify and execute monetization strategies for social media, live and recorded event coverage, and high-traffic digital content, including university websites
• Create tiered partnership packages with Advancement, defining deliverables and demonstrating ROI for sponsors
• Collaborate with creative teams to produce engaging sponsored content such as videos, user-generated content, press releases, podcasts, etc
• Track and analyze engagement, reach, and revenue metrics to guide strategy and growth
• Benchmark peer institutions and emerging trends to identify new digital revenue opportunities

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business, or related field
• 3+ years’ experience in digital marketing, sponsorships, or partnerships
• Strong understanding of social media strategy, analytics, and storytelling
• Excellent communication, negotiation, and collaboration skills
• Exceptional organizational skills and attention to detail
• Ability to multitask, prioritize, and manage time effectively under pressure

Preferred Qualifications

• Experience in collegiate athletics, media, or entertainment marketing preferred

Applications

To apply, interested candidates should submit a cover letter, résumé, and three professional references to hr@svu.edu.

About Southern Virginia University

Southern Virginia University is a private, faith-based institution of higher education aligned with the restored gospel of Jesus Christ as taught by The Church of Jesus Christ of Latter-day Saints. As a university, we gather faithful Latter-day Saints and those who share our values, lift intellectually, socially, and spiritually, and launch into successful lives and careers. Applicants are invited to learn more about the university at svu.edu/mission.

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