Director of Graphic Design & Social Media
EXPIRED

University of Massachusetts, Amherst

Amherst, MA

Posted Date: Jun 07, 2024

Expired Date: Sep 18, 2024

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    4+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

About UMass Amherst

UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate, and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.

Job Summary

Under the direction of the Associate Athletics Director of Creative Services and Digital Strategy, the Director of Graphic Design and Social Media works as a part of the Creative Services Team, to create exciting and engaging graphic design content for Massachusetts Athletics with a primary focus on football, men’s basketball, women’s basketball, and ice hockey sales collateral to support attendance and revenue generation. This position is responsible for playing a lead role in developing, implementing, and managing comprehensive social media strategies to enhance the visibility, reputation, and engagement across UMass Athletics’ accounts.

Essential Functions

  • Work with the creative team, communications team, marketing team in developing design materials for Massachusetts Athletics.
  • In conjunction with the Associate Athletics Director of Creative Services and Digital Strategy, responsible for developing and implementing a graphic strategy for Massachusetts Athletics and assists in enforcing brand guidelines among social media platforms.
  • Assist Associate Athletics Director of Creative Services and Digital Strategy, in collaboration with coaching and communications staffs, with the overall ideation, creative direction and production of engaging digital content across multiple mediums, with a focus on the @UMassAthletics and several sports-specific social media platforms.
  • Create, develop, and implement social media strategies, guidelines and creative campaigns.
  • Devise, storyboard, and plan multimedia feature content, telling the story of what makes the Massachusetts Athletics, coaches, and student-athletes different and special.
  • Track platform specific analytics and recommend content engagement and growth strategies.
  • Plan, coordinate, and craft creative athletic team graphic design and social media content. This includes, scheduling, ideation, and post-production.

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