Social Media Specialist
EXPIRED

Florida Gulf Coast University

Fort Myers, FL

Posted Date: Nov 01, 2024

Expired Date: Jan 04, 2025

QUALIFICATION

  • Salary Expectation
    Unknown
  • Years of Experience
    6+ Years
  • Work Type
    Full-time

ABOUT PROGRAM

About the Job
Job Description

Job Summary

The Social Media Specialist manages the design and development of social media communications for University athletics and University channels consistent with marketing and communications initiatives. Responsible for integrating social media campaigns into marketing initiatives and communications programs.

FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:

  • Manages the design and development of university-level social media content that supports the University’s marketing and communications initiatives within FGCU Athletics and across campus.
  • Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals; ensures that the designs follow the correct branding; and are in-line with appropriate targets and timelines.
  • Oversees the maintenance, executes updates, and evaluates strategies for effectiveness of the university’s social media channels.
  • Collaborates with colleagues and departments to manage and maintain a strategic social media calendar.
  • Creates an engaging environment for students and staff to provide content.
  • Researches marketplace competitiveness, anticipates trends within the social media platforms and identifies opportunities through systematic analysis.
  • Edits graphics templates for posting relevant information on all social media channels.

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