Assistant Director of Athletic Communications

| | | Position: Assistant Director of Athletic Communications | |

Location:

Daytona Beach, FL

| | Job Id: 1621 | | # of Openings: 1 | |

| |

| | | Position: Assistant Director of Athletic Communications | |

Location:

Daytona Beach, FL

| | Job Id: 1621 | | # of Openings: 1 | |

| |

Bethune-Cookman University

Job Title: Assistant Director of Athletic Communications

Reporting Structure: Director of Athletic Communications

Division: Intercollegiate Athletics

Job Summary:

The Assistant Director of Athletic Communications is primarily responsible for overseeing and directing the social media presence of Bethune-Cookman Athletics. This role involves developing and implementing strategic social media plans to promote and engage with the university's 15 varsity sports teams competing at the Division I level of athletics. The Assistant Director will work closely with the Director of Athletic Communications, Athletics Communications staff, Director of the CatEye Network, the Director of Athletics and other key stakeholders to enhance the visibility and reputation of Bethune-Cookman University Athletics through various social media platforms and BCUAthletics.com.

Primary Duties and Responsibilities:

• Develop and execute social media strategies: Create comprehensive social media strategies aligned with the goals and objectives of Bethune-Cookman University Athletics. Determine the target audience, content themes, and key performance indicators to effectively and professionally promote the university's athletic programs and engage with the community.
• Manage social media accounts: Oversee the day-to-day operations of the official Bethune-Cookman University Athletics social media accounts, including but not limited to Twitter, Instagram, Facebook, Tiktok and other relevant platforms. Regularly and consistently update content, respond to inquiries, and engage with new and existing followers to foster a positive and interactive online community.
• Create engaging content: Develop high-quality and engaging social media content, including visuals, videos, and written posts, to promote upcoming games, events, achievements, and other noteworthy athletic activities. Collaborate with the Director of Athletic Communications and other stakeholders to ensure accurate and compelling messaging.
• Coordinate live event coverage: Coordinate real-time coverage of athletic events through social media platforms. This includes providing live updates, posting highlights, sharing photos and videos, and engaging with fans during games and competitions.
• Monitor social media trends: Stay up-to-date with social media trends, best practices, and emerging platforms. Implement innovative strategies to maximize reach, engagement, and followership. Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with internal and external stakeholders: Work closely with the Director of Athletics, coaches, student-athletes, athletic staff, and other departments to gather content and feature stories for social media. Collaborate with marketing teams, media partners, and sponsors to ensure consistent branding and effective cross-promotion across platforms.
• Train and educate stakeholders: Provide guidance and training to coaches, student-athletes, and staff on best practices for social media usage. Ensure compliance with university policies, SWAC and NCAA regulations regarding social media activities.
• Crisis management and reputation management: Actively monitor social media platforms for potential issues or crises. Respond promptly and appropriately to address concerns, manage reputation, and maintain a positive online presence for Bethune-Cookman University Athletics.
• Stay updated with industry tools and technologies: Continuously explore and evaluate social media management tools, analytics platforms, and emerging technologies to optimize efficiency, creativity, and performance in social media operations.
• Serve as the primary contact for sports as directed by the Director for Athletic Communications or designee.
• Perform other job-related duties as assigned by the Director of Athletic Communications, Senior Athletic Administration and / or Director of Athletics

Essential Functions:

• Ability to efficiently operate a personal computer and associated software (Outlook, Word, Excel, etc.), as well as desktop publishing and visual software including, but not limited to the following: Adobe Creative Suite with PhotoShop, Illustrator, InDesign, OBS, as well as social media management tools.
• Excellent written and verbal communication skills.
• Ability to maintain professionalism and confidentiality of sensitive information.
• Strong interpersonal skills to interact effectively with diverse populations, university community, and the public.
• Attention to detail to detect and correct errors in social media content.
• Ability to handle multiple tasks and prioritize effectively.
• Flexibility to work evenings and weekends during athletic events and for real-time social media coverage.
• Knowledge of SIDEARM Website Management software preferred.
• Knowledge of NCAA statistics software (Genius, StatCrew) preferred.

Required Minimum Qualifications:

• Bachelor's degree from an accredited university, preferably in Communications, Marketing, or a related field.
• At least one (1) year of progressive, successful experience in managing social media accounts, preferably in the sports industry.
• Proficiency in social media platforms such as Twitter, Instagram, Facebook, Tic Tok and emerging platforms.
• Strong familiarity with social media analytics and reporting tools.
• A background check will be required of the successful applicant.

The University does not discriminate on the basis of race, color, national and ethnic origin, sex, retaliation, marital status, religion or disability, or any other applicable local, state or federal regulation. Inquiries regarding provisions for persons with disabilities, equal employment opportunity and Title IX matters should be directed to the Office of Human Resources at 386-481-2049.

The university reserves the right to modify job descriptions at any time in its' attempts to improve the operations of the university

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